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Trial Starts

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Customers

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Gain instant access to world class conversion-focused design, without the need for a full-time hire.

Gain instant access to world class conversion-focused design, without the need for a full-time hire.

2 spots available

Trusted by Y Combinator startups

  • Web Design for Oto

  • App Design for Oto

  • App Design for Mintago

  • Brand Design for Oto

Fast and Focused. Results-Driven Design

App Designs that Users Love

Your app’s success starts with intuitive design. I craft seamless user experiences that not only look great but are backed by deep research into how your customers think and act.


Every detail is designed to boost engagement, retention, and ultimately, your bottom line.

Growth-Focused Design

Design without growth is just decoration. I integrate proven product growth strategies directly into the design process, ensuring your app is optimized for user acquisition, activation, and long-term retention. Every decision I make aligns with your growth targets.

Onboarding Focused

Activation Focused

Retention Focused

Design onboarding user flow

Paywall optimisation sprint

74% completed

6

2

Add a new task

Design that scales revenue

We use data and AI to identify high-leverage areas and conversion dips, driving the most impactful revenue growth.


Our data-driven approach ensures every design decision is strategic, allowing you to scale faster and more efficiently by focusing less on experimentation and more on delivering results.

Design for growth. I combine user insights and design expertise to create beautiful, conversion-focused products that people love to talk about.

AI Analysis

My AI analysis uses scientific methods to identify designs that will resonate with your audience.

Copy that converts

Establish a memorable brand presence with distinctive logos, colors, and visual elements.

Data-driven insights

Accurate, proven data for making design decisions that resonate with your users.

Data-driven insights

Accurate, proven data for making design decisions that resonate with your users.

MVP's for PMF

I design MVPs that iterate quickly to help you reach product-market fit.

MVP's for PMF

I design MVPs that iterate quickly to help you reach product-market fit.

MVP's for PMF

I design MVPs that iterate quickly to help you reach product-market fit.

UX & Brand strategy

My UX and brand strategy connects your product's values with your users.

UX & Brand strategy

My UX and brand strategy connects your product's values with your users.

Activation

Based on a process carried out for various clients, I make sure this part of the journey delivers results.

Activation

Based on a process carried out for various clients, I make sure this part of the journey delivers results.

Onboarding

With extensive experience designing successful onboarding for countless clients, I ensure a seamless onboarding.

Onboarding

With extensive experience designing successful onboarding for countless clients, I ensure a seamless onboarding.

Onboarding

With extensive experience designing successful onboarding for countless clients, I ensure a seamless onboarding.

Funnel Optimization

Funnel optimisation ensures designs and campaigns perform at every stage, attracting, nurturing, and converting.

Funnel Optimization

Funnel optimisation ensures designs and campaigns perform at every stage, attracting, nurturing, and converting.

Funnel Optimization

Funnel optimisation ensures designs and campaigns perform at every stage, attracting, nurturing, and converting.

Free audit. No strings attached.

Get a free expert design audit

I’ll review your app’s design and user flow to identify the key areas where strategic improvements can lead to faster growth. You’ll walk away with actionable insights tailored to your app’s unique challenges.

Trusted by Founders and Product leaders. What clients are saying about me.

Adi’s designs got us results.

Not only were they visually stunning, his obsession with understanding our users problems meant that we saw our metrics improve right from the outset. With Adi’s expertise we just didn’t need to worry about design any more.

Adi’s designs got us results.

Not only were they visually stunning, his obsession with understanding our users problems meant that we saw our metrics improve right from the outset. With Adi’s expertise we just didn’t need to worry about design any more.

Adi’s designs got us results.

Not only were they visually stunning, his obsession with understanding our users problems meant that we saw our metrics improve right from the outset. With Adi’s expertise we just didn’t need to worry about design any more.

Edmund Farrar

Co-founder, Oto Health

Co-founder, Oto Health

Adi has been amazing to work with.

He brings a blend of design skills and strategic thinking. His product skills are truly impressive, always finding innovative solutions to complex challenges.

Adi has been amazing to work with.

He brings a blend of design skills and strategic thinking. His product skills are truly impressive, always finding innovative solutions to complex challenges.

Adi has been amazing to work with.

He brings a blend of design skills and strategic thinking. His product skills are truly impressive, always finding innovative solutions to complex challenges.

Levi Epstein

Co-founder, Inflow

Co-founder, Inflow

Adi's service is top-notch. Fast turnarounds, and he really understands our vision.

It's like having an in-house designer, but better.

Adi's service is top-notch. Fast turnarounds, and he really understands our vision.

It's like having an in-house designer, but better.

Adi's service is top-notch. Fast turnarounds, and he really understands our vision.

It's like having an in-house designer, but better.

Paddy Doran

CPO, Mintago

CPO, Mintago

Couldn't recommend him enough.
He turn things around fast and just gets what we're aiming for.

It's like he's part of our own team.

Couldn't recommend him enough.
He turn things around fast and just gets what we're aiming for.

It's like he's part of our own team.

Couldn't recommend him enough.
He turn things around fast and just gets what we're aiming for.

It's like he's part of our own team.

Anton Wade

Founder, MakeDo

Founder, MakeDo

Questions? Answers.

What is the average turnaround time for each design request?
How does pausing and canceling a subscription work?
If I have just a single design request, is that an issue?
What if the design doesn't meet my satisfaction?
Are there any refunds?
Can I cancel anytime?
Unlimited design requests?

Embark on a journey with Root today!

Free growth design course

A 5-day email guide on using design to grow your business and attract more customers.

Free growth design course

A 5-day email guide on using design to grow your business and attract more customers.

Free growth design course

A 5-day email guide on using design to grow your business and attract more customers.